Lorenzo's Portfolio
Multicultural Creative Content Producer. Strategist. Writer
An expert multicultural strategist and content producer/writer, I don’t just translate words, I translate cultures, much like a skilled composer adapting a timeless melody for a new audience without losing its soul. I bridge the gap between the Spanish and general markets, crafting authentic stories that don’t just cross borders but feel at home in both worlds. I am a "cultural architect", building bridges where others see walls, ensuring every message isn’t just heard but felt. A true leader in the field, I don’t chase trends; I create movements, delivering groundbreaking solutions that don’t just reach target audiences, they speak to them in a language that truly matters.
As a Creative Producer and writer at META, I pioneered and lead a show that captivated over 2 million daily viewers, with almost 17 millions followers on Social Media, and featured in Forbes for its innovation.
As a Creative Producer and writer at META, I pioneered and lead a show that captivated over 2 million daily viewers, with almost 17 millions followers on Social Media, and featured in Forbes for its innovation.
I don’t just translate, I connect.
Clients
TV PROMOS + COMMERCIALS
Brief: Create high-end, engaging photo and video content, capturing both polished production shots and exclusive behind-the-scenes (BTS) moments for social media platforms.
The content should exude luxury, authenticity, and storytelling, tailored for maximum engagement across Instagram, TikTok, YouTube, and other digital platforms.
Solution: Capture premium, editorial-style portraits and lifestyle shots. Provide candid, BTS stills to showcase authenticity.
Ensure brand alignment with each celebrity’s personal style and industry standards.
The content should exude luxury, authenticity, and storytelling, tailored for maximum engagement across Instagram, TikTok, YouTube, and other digital platforms.
Solution: Capture premium, editorial-style portraits and lifestyle shots. Provide candid, BTS stills to showcase authenticity.
Ensure brand alignment with each celebrity’s personal style and industry standards.
HERBALIFE US - Nutrition & Wellness Product Video & PhotoLife Events
Brief: Develop premium video content tailored for various social media platforms to elevate its digital presence by producing high-quality, engaging, and on-brand social media content.
This initiative will reinforce Herbalife’s position as a leader in the nutrition and wellness space, inspiring and educating audiences while driving engagement and brand loyalty.
Solution: Ensure content aligns with Herbalife’s brand voice, mission, and visual identity. Create a mix of educational, inspirational, and promotional content.
Maintain seamless collaboration with internal stakeholders, corporate teams, and brand ambassadors.
This initiative will reinforce Herbalife’s position as a leader in the nutrition and wellness space, inspiring and educating audiences while driving engagement and brand loyalty.
Solution: Ensure content aligns with Herbalife’s brand voice, mission, and visual identity. Create a mix of educational, inspirational, and promotional content.
Maintain seamless collaboration with internal stakeholders, corporate teams, and brand ambassadors.
Crafted compelling copy and marketing assets, including voice-over talent, to authentically embody, and amplify the brand's voice and identity.
Dynamic, results-driven producer with a knack for creating engaging, high-impact content across digital, TV, and live platforms. I’ve successfully led content teams, built brand identities, and launched scripted podcasts targeted at Millennials and Gen Z. Whether it’s developing hit digital series, producing high-energy sports coverage,
Dynamic, results-driven producer with a knack for creating engaging, high-impact content across digital, TV, and live platforms. I’ve successfully led content teams, built brand identities, and launched scripted podcasts targeted at Millennials and Gen Z. Whether it’s developing hit digital series, producing high-energy sports coverage,
Developed engaging storytelling, dynamic characters, and a compelling storyboard in collaboration with designers and animators to create a captivating stories.
ANIMATION
DOCUMENTARY
From directing to overseeing and hiring vendors and crew to serving as the liaison between clients and the post-production team.
SOCIAL MEDIA + CONTENT
Visual Identity: Clean, vibrant, health-focused aesthetics with high production value
Let’s make something unforgettable
I create social media campaigns and high-impact content that entertains, and drives audience growth. Whether it’s leading YouTube productions ifitness & entertainment, or innovating at Meta (yeah, that landed me in Forbes 😉),
I bring storytelling, strategy, and creativity to every project. Let’s make something unforgettable. 🎥🔥 #Producer #ContentCreator #Storytelling #MediaInnovation
I bring storytelling, strategy, and creativity to every project. Let’s make something unforgettable. 🎥🔥 #Producer #ContentCreator #Storytelling #MediaInnovation
Contact ME
Email: Iorenzo.parro@me.com
Cell: +1 424-347-2007
Hit me up—whether it’s for a killer project or just to debate the best snack at craft services. Let’s make magic happen!